This.
Why
Siri, Alexa
And Cortana Will Destroy SEO
QuoteIt's impossible to predict where the evolution of search will leave both users and content providers. But one thing that is clear is that as this paradigm shift occurs, the way information is presented will have to change as well. We won't just want an answer – we'll want it delivered in the format that best meets our needs. So that could mean video on Facebook and voice delivery on our phones. Content providers will have to become adept at being able to deliver their answers in multiple narratives and formats.
http://www.forbes.com/sites/danwoods/2016/09/23/why-siri-alexa-and-cortana-will-destroy-seo/
Hmm, add VR to that and we're toast?
Oh, yeah, VR. I hadn't thought about that.
Gonna be an interesting CES this week.
http://www.theverge.com/ces/2017/1/3/14145492/verge-cardboard-vr-360-video-jetblue-ces-2017
Quote from: rcjordan on January 03, 2017, 05:55:01 PM
Oh, yeah, VR. I hadn't thought about that.
Gonna be an interesting CES this week.
http://www.theverge.com/ces/2017/1/3/14145492/verge-cardboard-vr-360-video-jetblue-ces-2017
Robert Scoble's presentation on VR/AR at Pubcon was a huge eye opener. I almost skipped because from the description it sounded ho hum, but it blew my socks off. Profound changes coming down the pike for SEO, journalism, entertainment.
I recently went to a movie in a theater, which I never do these days and was struck by how little value that big screen has once everyone is wearing an infinite screen.
For SEO, the big issue is that SEO has been text-centric ever since its inception and that will change.
This came up in Mary Meeker's state of the web address - supposedly we're at 95% accuracy in voice recognition and when we hit 99%, which is expected very soon (Baidu is supposedly already there and Google should be there this year - in my experience Siri is at 0% in my trials), that's the projected take-off point.
So text input and text output both become less dominant. Seismic.
How Smart Homes And Google Could Change The Future Of SEO
QuoteTunnel Vision
Another major development from Google Home is the fact that its digital assistant technology will be focused on providing consumers one result at a time. Rather than scrolling down and seeing the top 10 relevant results (or top 3 in the case of local SEO), users will only see or hear from one main option unless they specifically choose to look for something else.
http://www.forbes.com/sites/jaysondemers/2017/01/04/what-does-google-home-mean-for-seo/
>Tunnel Vision
I'd imagine that there would be very strong incentive to lean towards major sites like Amazon for products and their own splash pages for general information. If they do push Amazon I'm sure some type of $ arrangement will be there.
Amazon's Echo is building a coffin that's custom-made for Google
Quote
The more Alexa devices that Amazon and its partners sell, the better Amazon does at its core retail business. Every Echo is a customer...
Google is a search advertising company, not a retail company, and those Google Home devices aren't delivering ads.
But the direction in which computing is moving is clear, and as things stand now, Google's weakness looks like Amazon's strength. And with Alexa on the rise, the clock is ticking for Google.
http://www.businessinsider.com/amazon-echo-success-could-spell-big-trouble-for-google-2017-1
Google Home Now Includes Unsolicited Ads From Your Friends at Walt Disney Pictures
http://gizmodo.com/google-home-now-includes-unsolicited-ads-from-your-frie-1793347250
The web is overloaded with ads, if the spoken-net, the Google Home "Jabbernet" gets loaded with ads every time you ask it to turn on the living room lights, it will die.
Louise just talked to her Roku and the damn thing found the program she wanted.
Reading this right now - a long article by a grandmother ("the last of the Baby Boomers" as she describes herself) that is, overall, pro-Alexa.
https://www.theatlantic.com/magazine/archive/2018/11/alexa-how-will-you-change-us/570844/
The push training intensifies
And security keeps giving way to convenience.
per /r:
QuoteContent providers will have to become adept at being able to deliver their answers in multiple narratives and formats.
It'll be a lonely party if quality "content providers" can't be bothered with recording videos and podcasts.
Content providers are the horse. No horse, the cart doesn't make it to market.
"The Echo, which went on sale in 2015, will grab 63% of the U.S. market this year, according to EMarketer. But it has lost some ground to the Sonos One, Apple Inc. HomePod and Google Home Max -- all of which claim to deliver superior audio. Google now has 31% of the market, while the rest have a combined 12%."
Amazon Plans High-End Echo, Ramps Up Work on Alexa Home Robot
https://www.bloomberg.com/news/articles/2019-07-12/amazon-plans-high-end-echo-ramps-up-work-on-alexa-home-robot