http://thesiteedge.com/local-seo-guide/
Thanks... Shared on already with someone
BTW - the guide mentions the Moz Local service. It used to be just $49 and personally, I found it worth the money. It does a decent job of homogenizing your info across listings. If you don't have time to do an audit, this will catch a lot of the errors for pretty cheap ($84 now).
Thats long. For a TLTR summary for anyone:
Chapter 1: Optimize Your Google My Business Page for Success
1. Find Your Google My Business Page/Verify No Duplicate Pages
2. Page Verification
3. Attach My Business Page to Domain Email Address
4. Use the Correct Business Name
5. Use the Correct Address
6. Use the Correct Phone Number
7. Use the Correct Website URL
8. List the Correct Categories for your Business
9. List the Correct Hours of Operation
10. Create an Introduction for your Business
11. Make Sure Your Profile is at 100% Complete
12. Identity Photos are Uploaded Correctly
13. Use a Trusted Photographer for a Virtual Tour (optional, but recommended)
Chapter 2: On-Page Optimization of Website/Landing Page
1. Google Webmaster Tools & Google Analytics
2. Determine Site Structure ahead of time
3. Correct NAP on Website or Landing Page
4. Optimize Title Tag/Meta Description
5. Header Tags are Completed
6. Write Incredible Unique Landing Page Content
7. Include your Business Hours
8. Include Customer Reviews/Testimonials
9. Image Optimization for Size & Search
10. Mobile Friendliness
11. Site Speed is Extremely Important
Chapter 3: Schema Markup for Local SEO
Chapter 4: Building Citations with Authority
The Killer 15: The Top Citations that give an Edge
1. Bing Places
2. Yelp
3. Facebook
4. YouTube
5. Yellow Pages (YP)
6. The 4 Data Aggregators: Infogroup (Express Update), Acxiom, LocalEze, & Factual
7. Yahoo!
8. Linkedin
9. Angie's List
10. Manta
11. BBB (Better Business Bureau)
12. FourSquare
13. Merchant Circle
14. Mapquest
15. Hotfrog
Chapter 5: Customer Reviews
Chapter 6: Link Analysis Essential Strategies
Chapter 7: Competitive Analysis & Winning Strategies
1. Identify Your Top Local Competitors
2. Identify Competitor Backlinks
3. Competitor Traffic Analysis
4. Competitor Citation Analysis
5. Competitor Review Analysis
Chapter 8: Ultimate List of Local SEO Tools
Thanks Rupert!