Named in the KRYDDA/VÄXER series, the design was born out of a collaboration with agricultural scientists in Sweden, with a target audience of those who live in apartments or don't have a garden, as well as people who want completely fresh produce even during the cold winter months. Whilst the system is not the first indoor hydroponic system, it is a more affordable option than most, and ideal for those with minimal space. It also fits with Ikea's notably forward-thinking over the past few years, as they follow an eco-friendly trend towards sustainability.
http://truththeory.com/2017/03/07/ikeas-hydroponic-system-allows-grow-vegetables-year-round-without-garden/