Why We Are Here => Marketing => Topic started by: rcjordan on March 29, 2017, 11:29:46 PM
Title: Who Do Online Advertisers Think You Are?
Post by: rcjordan on March 29, 2017, 11:29:46 PM
(2012 article. Imagine where the tech is now.)
QuoteThe company's software enables its customers to sort consumers into 30,000 market segments like "light spenders" and "safety-net seniors," and this fine-grained categorization helps make real-time bidding possible.