https://www.theatlantic.com/technology/archive/2017/07/what-youtube-reveals-about-the-toddler-mind/534765/
Travoli & I were just discussing the kids-on-youtube factor earlier this week (over rib-eyes and tenderloins). We'd both noticed how kids in our extended families are sucking up huge amounts of youtube.
Many parents are overusing use Youtube as a babysitter.
> rib-eyes and tenderloins
Couldn't make it past that.. bastards.
>sucking up huge amounts of youtube
3 weeks in a summerhouse, 3 girls, 300+ GB mobile bandwidth used.. on youtube.
>bastards
Travoli knew of a good, upscale chop house about half-way between us. Worth a re-visit.
IMO, you guys with clients need to keep this "youth training" on your marketing radar even if your client doesn't market to kids. These kids are already making (mostly indirect) marketing decisions and in 5 years they'll be buying directly. Youtube will be their go-to place for reviews and product info.
My 5 year old LOVES to watch those toy videos on Youtube. If we let him he would watch for hours. And the video makers just keep making the same videos over and over. Maybe with a different set of characters in the surprise eggs, maybe it's Spider Man saving the day instead of Captain America but they do rehash a lot of ideas.