QuoteSo far the effort has generated over 300 million video views
The brand has since pulled back on spending with influencer-brokers – and other brands may follow suit
Instead of running ads with hundreds or thousands of YouTube stars, like those companies often do, the brand zeroed in on four. The results have has been encouraging.
http://www.businessinsider.com/mountain-dew-digital-media-influencers-racking-up-views-2017-7
We are doing something very similar for an alcohol brand here in SA - if I remember correctly they are working with 6 influencers across two or three social platforms