http://www.bbc.com/news/technology-40656033?utm_source=moztop10&utm_medium=email&utm_campaign=moztop10&utm_source=hs_email&utm_medium=email&utm_content=55078230&_hsenc=p2ANqtz-8ovEtJhQLxgDmnfHFcMHEFCMS9YF_UHXNOCarXEIIQIWdL5WwYG94TZ4qm2NJfdp5C_hitOzVcnXyXI9ONkZi7RacAlg&_hsmi=55078230
"Google is adding a personalised Facebook-style news feed to its homepage - Google.com -to show users content they may be interested in before they search."
If you can't beat'em, join 'em.
Two words: uBlock Origin
Portal.