The Core

Why We Are Here => Traffic => Topic started by: agerhart on February 13, 2011, 03:15:33 PM

Title: The Dirty Little Secrets of Search
Post by: agerhart on February 13, 2011, 03:15:33 PM
http://www.nytimes.com/2011/02/13/business/13search.html
Title: Re: The Dirty Little Secrets of Search
Post by: Gurtie on February 13, 2011, 04:22:40 PM
QuoteThe New York Times asked an expert in online search, Doug Pierce
Quote"Actually, it's the most ambitious attempt I've ever heard of," he said. "This whole thing just blew me away
QuoteMr. Pierce found 2,015 pages with phrases like "casual dresses," "evening dresses," "little black dress" or "cocktail dress."

Methinks Mr Pierce needs to get out more.
Title: Re: The Dirty Little Secrets of Search
Post by: eurotrash on February 13, 2011, 04:50:29 PM
I've got 5 emails with links to this article and one on skype!  Those guys at SearchDex are going to be taking some phone calls on Monday - I'd be questioning "has created unique and innovative ways to utilize SearchDex solutions to facilitate clients with their marketing challenges."

For everyone here there is always an upside.  There is a big client looking for services.
Title: Re: The Dirty Little Secrets of Search
Post by: agerhart on February 13, 2011, 05:22:28 PM
http://www.dougunplugged.com/2011/02/12/jcpenney-black-hat-seo-analysis/
Title: Re: The Dirty Little Secrets of Search
Post by: seoboy on February 13, 2011, 05:31:36 PM
...and so the link-building marketplace finally gets a major client kicked in the nuts.  It was only a matter of time...
Title: Re: The Dirty Little Secrets of Search
Post by: dougs on February 13, 2011, 08:17:47 PM
Its impossible to rank now in agressive areas without doing such stuff
Title: Re: The Dirty Little Secrets of Search
Post by: eurotrash on February 13, 2011, 09:00:49 PM
Quote from: dougs on February 13, 2011, 08:17:47 PM
Its impossible to rank now in agressive areas without doing such stuff

Should the agency then tell the client that and ask for permission to do it. 

SearchDex's client list is a who's who of retail.  Gap, Fossil Watches, Nike, Banana Republic, JC Penney, Old Navy, Niketown, Best Buy.  Are these companies really OKing blackhat tactics on their behalf? 
Title: Re: The Dirty Little Secrets of Search
Post by: PaulH on February 13, 2011, 09:33:55 PM
Quote from: dougs on February 13, 2011, 08:17:47 PM
Its impossible to rank now in agressive areas without doing such stuff

That's only because you class all link building as blackhat   ;D

But using tnx.net for a major blue chip is just insanity - they must have been pocketing a fortune if that's all they were spending on  :o
Title: Re: The Dirty Little Secrets of Search
Post by: rcjordan on February 24, 2011, 09:36:50 PM
>who's who of retail. 
>Are these companies really OKing blackhat tactics on their behalf? 

Sure they do. Have been for years.

Google Penalizes Overstock for Search Tactics

http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html
Title: Re: The Dirty Little Secrets of Search
Post by: ergophobe on February 25, 2011, 01:07:27 AM
For a long time people (most loudly Aron Wall - http://www.seobook.com/google-branding) have been claiming that Google has a double standard and gives a wink and a nod to the big brands who are out of compliance with Google's guidelines. So these seem like shots across the bow.