Why We Are Here => Marketing => Topic started by: rcjordan on March 04, 2018, 02:43:12 PM
Title: How to restore brand credibility after having fucked up publicly
Post by: rcjordan on March 04, 2018, 02:43:12 PM
Worth a quick scan.
QuoteIn the midst of a brand crisis it's easy to see the merit in defending your position. But 55 percent of consumers aren't looking for loaded explanations or defensiveness, they're looking for an apology and a solution.