To be Amazoned means to have your business crushed because the company got into your industry. And fear of being Amazoned has become such a defining feature of commerce, it's easy to forget the phenomenon has arisen mostly in about three years.
Interesting CHARTS
https://www.bloomberg.com/graphics/2018-amazon-industry-displacement/
Interesting read. I never saw the blip at the time in 2014... it seemed full steam ahead.
...and yes, that chart is powerful.