The Core

Why We Are Here => Water Cooler => Topic started by: eurotrash on March 02, 2011, 01:26:21 PM

Title: Churnalism
Post by: eurotrash on March 02, 2011, 01:26:21 PM
A bloody good case study
http://mediastandardstrust.org/blog/fuel-to-the-fire/
Title: Re: Churnalism
Post by: Rooftop on March 02, 2011, 02:06:51 PM
Excellent - but worrying.
Title: Re: Churnalism
Post by: eurotrash on March 02, 2011, 03:26:27 PM
worrying.... but high PR links...
Title: Re: Churnalism
Post by: Gurtie on March 02, 2011, 03:57:53 PM
if you haven't already, listen to the Radio Norfolk interview (linked towards the bottom of the article), Its awesome.

More seriously - nice tips about ways  to get taken more seriously  8)
Title: Re: Churnalism
Post by: 4Eyes on March 02, 2011, 04:25:32 PM
That is funny as hell :)

I hoped I hadn't been the only one that had noticed the 'pro-foxhunting' lobby pumping 'foxes savaging children' stories into the press - glad he targeted that one :)

The speech therapist one was inspired - combining two 'big themes' into one - film of moment meets valentines day - genius :)

Title: Re: Churnalism
Post by: littleman on March 02, 2011, 06:56:41 PM
I guess the difference between a spammer and a churnalist is budget and eyeballs.
Title: Re: Churnalism
Post by: Rumbas on March 02, 2011, 09:15:27 PM
Haha, well put LM.