A bloody good case study
http://mediastandardstrust.org/blog/fuel-to-the-fire/
Excellent - but worrying.
worrying.... but high PR links...
if you haven't already, listen to the Radio Norfolk interview (linked towards the bottom of the article), Its awesome.
More seriously - nice tips about ways to get taken more seriously 8)
That is funny as hell :)
I hoped I hadn't been the only one that had noticed the 'pro-foxhunting' lobby pumping 'foxes savaging children' stories into the press - glad he targeted that one :)
The speech therapist one was inspired - combining two 'big themes' into one - film of moment meets valentines day - genius :)
I guess the difference between a spammer and a churnalist is budget and eyeballs.
Haha, well put LM.