The Core

Why We Are Here => Marketing => Topic started by: rcjordan on February 01, 2019, 02:10:21 AM

Title: TikTok
Post by: rcjordan on February 01, 2019, 02:10:21 AM
Leaked TikTok ad deck suggests it has 17M+ MAUs in Europe | TechCrunch
https://techcrunch.com/2019/01/31/leaked-tiktok-ad-deck-suggests-it-has-17m-maus-in-europe/


Title: Re: TikTok
Post by: rcjordan on March 01, 2019, 12:56:14 AM
QuoteThat's right, TikTok — which on Feb. 27 got hit with a $5.7 million civil penalty from the FTC for illegally collecting data on children under the age of 13 — asked users to fork over their government IDs. In order to continue making and consuming viral video content.

TikTok just locked out a ton of users, and people can't take it
https://mashable.com/article/tiktok-locks-users-out-of-accounts/

Title: Re: TikTok
Post by: ergophobe on March 01, 2019, 04:38:54 PM
I'm so out of it. I have never heard of TikTok and had to look up MAU (which they don't even bother to define in the Techcrunch article).
Title: Re: TikTok
Post by: rcjordan on March 01, 2019, 04:43:26 PM
>TikTok

Think 4chan of vids & memes
Title: Re: TikTok
Post by: rcjordan on June 21, 2019, 03:26:14 PM
Brands and advertisers are scrambling to tap into TikTok
https://www.fastcompany.com/90367516/sorry-ads-are-coming-to-tiktok
Title: Re: TikTok
Post by: littleman on June 21, 2019, 06:22:49 PM
I just spent 5 minutes on it -- very youth oriented, I can;t see anybody over 25 spending much time on it.
Title: Re: TikTok
Post by: Mackin USA on June 22, 2019, 11:17:13 AM
I'm over 25

TY LM
Title: Re: TikTok
Post by: rcjordan on June 22, 2019, 08:42:06 PM
Like 4chan & reddit, a lot of traffic but tough to monetize.  Games, maybe?
Title: Re: TikTok
Post by: rcjordan on July 29, 2019, 01:41:27 PM
QuoteWhat's shining the brightest light on how tired both YouTube and YouTubers feel this year is VidCon's hottest new thing: TikTok.

The short-form video platform, owned by Beijing-based artificial intelligence company ByteDance, has completely cannibalized VidCon this year.

At VidCon, Influencers, Fans, And Brands Seemed Ready To Leave YouTube Behind (for TikTok)
https://www.buzzfeednews.com/article/ryanhatesthis/vidcon-influencers-youtube-tiktok
Title: Re: TikTok
Post by: rcjordan on July 30, 2019, 12:21:09 AM
How TikTok became the music discovery platform for smartphone users
https://www.cnbc.com/2019/07/29/how-tiktok-became-the-music-discovery-platform-for-smartphone-users.html
Title: Re: TikTok
Post by: rcjordan on November 25, 2019, 07:28:02 PM
A leaked excerpt of TikTok moderation rules shows how political content gets buried - MIT Technology Review
https://www.technologyreview.com/f/614758/tiktok-content-moderation-politics-protest-netzpolitik/
Title: Re: TikTok
Post by: ergophobe on November 25, 2019, 08:04:07 PM
This helped finally understand sort of what this thread is about

A Guide to TikTok for Anyone Who Isn't a Teen
https://slate.com/technology/2018/09/tiktok-app-musically-guide.html
Title: Re: TikTok
Post by: ergophobe on November 25, 2019, 08:05:15 PM
Oh, and this is right up my alley

QuoteHello, person who is, statistically speaking, a human adult aged approximately "millennial" to "boomer." The analytics suggest a high likelihood that you're aware there is an app named TikTok, and a similarly high likelihood that you're not totally sure what it's all about.
https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html
Title: Re: TikTok
Post by: rcjordan on November 25, 2019, 08:54:59 PM
Sort of a video Tumblr.   From comments on /r/ there is an increasing amount of adult content.
Title: Re: TikTok
Post by: ukgimp on November 30, 2019, 11:14:07 AM
They said Instagram was for kids, as with several other new social thingies.

Could be worth exploiting.
Title: Re: TikTok
Post by: littleman on December 05, 2019, 06:49:28 PM
Teen's TikTok video about China's Muslim camps goes viral (https://www.bbc.com/news/technology-50559656)


TikTok Admits It Suppressed Videos by Disabled, Queer, and Fat Creators (https://slate.com/technology/2019/12/tiktok-disabled-users-videos-suppressed.html)


QuoteTikTok, a social network video app with more than 1 billion downloads globally, admitted Tuesday to a set of policies that had suppressed the reach of content created by users assumed to be "vulnerable to cyberbullying." As examples of users "susceptible to bullying or harassment," the policy listed people with facial disfigurement, autism, Down syndrome, and "Disabled people or people with some facial problems such as birthmark, slight squint and etc."
Title: Re: TikTok
Post by: rcjordan on December 14, 2019, 09:51:46 PM
TikTok's surging popularity has lured advertisers, deceptive tactics
https://www.cnbc.com/2019/12/13/tiktoks-surging-popularity-has-lured-advertisers-deceptive-tactics.html
Title: Re: TikTok
Post by: rcjordan on June 26, 2020, 08:38:36 PM
TikTok caught spying on users thanks to new iPhone iOS 14 feature
https://nypost.com/2020/06/26/tiktok-caught-spying-on-users-thanks-to-ios-14-feature/
Title: Re: TikTok
Post by: rcjordan on July 07, 2020, 07:26:48 PM
U.S. considers banning TikTok and other Chinese social media apps, Mike Pompeo says - CBS News
https://www.cbsnews.com/news/tiktok-pompeo-united-states-weighing-ban-chinese-social-media-apps/
Title: Re: TikTok
Post by: rcjordan on July 31, 2020, 10:41:35 PM
Microsoft shares do a little jig on possible TikTok acquisition - MarketWatch
https://www.marketwatch.com/story/microsoft-shares-do-a-little-jig-on-possible-tiktok-acquisition-11596230607?mod=home-page
Title: Re: TikTok
Post by: Travoli on August 01, 2020, 01:49:53 AM
Microsoft to TikTok users:
Title: Re: TikTok
Post by: Travoli on August 01, 2020, 01:51:18 AM
I hope they do better with TikTok than they did with Mixer
Title: Re: TikTok
Post by: Brad on August 01, 2020, 10:51:44 AM
Quote from: Travoli on August 01, 2020, 01:51:18 AM
I hope they do better with TikTok than they did with Mixer

Yeah, in the past, Microsoft buying anything was the kiss of death.
Title: Re: TikTok
Post by: rcjordan on August 01, 2020, 12:20:56 PM
The plot thickens;

Trump says he will ban TikTok through executive action as soon as Saturday
https://www.cnbc.com/2020/07/31/trump-says-he-will-ban-tiktok-through-executive-action-as-soon-as-saturday.html
Title: Re: TikTok
Post by: ergophobe on August 01, 2020, 06:49:06 PM
>>Microsoft buying anything was the kiss of death

Remember when people used to actually use Skype? By all rights, Skype could have been Zoom.

>>executive action

"Well, I have that authority. I can do it with an executive order or that," Trump said." Not the first time he has said that, most famously in total violation of the 10th Amendment
https://www.usatoday.com/story/news/politics/2020/04/14/trump-claim-total-authority-claim-10th-amendment/2988013001/

And how does that even work? Executive orders to hosting companies and ISPs to block traffic to Tik Tok IPs?

The rationale is incoherent, with Pompeo saying one thing, Naovarro another, and Trump another.

QuoteIn an interview with Fox News that aired July 6, Secretary of State Mike Pompeo said users who download the app are putting "private information in the hands of the Chinese Communist Party." Trump cited a different reason: punishing China for its response to the coronavirus. Asked about Pompeo's remarks, Trump confirmed the US is considering a TikTok ban. "It's a big business," Trump said during an interview with Gray Television. "Look, what happened with China with this virus, what they've done to this country and to the entire world, is disgraceful." ... On July 12, White House trade adviser Peter Navarro told Fox Business that TikTok and messaging app WeChat "are the biggest forms of censorship on the Chinese mainland" and to expect "strong action on that."

But of course...

QuoteTrump's and Pompeo's remarks came after TikTok users and K-pop fans said they helped spoil attendance at a June presidential rally in Tulsa, Oklahoma.
https://www.cnet.com/news/trump-targets-tiktok-everything-you-need-to-know/
Title: Re: TikTok
Post by: ergophobe on August 01, 2020, 06:52:07 PM
>>And how does that even work? Executive orders to hosting companies and ISPs to block traffic to Tik Tok IPs?

Answered further down in the CNET article

QuoteIn general, the federal government can demand the sale of a company through the Committee on Foreign Investment in the United States. This panel, part of the US Department of Commerce, is already investigating TikTok in regard to national security concerns. The investigation, first reported in November 2019, could end up requiring changes to TikTok's substantial operations inside the United States, including a sale of its US operations.

The committee has jurisdiction because it reviews foreign ownership and control of companies in the US. ByteDance got its foothold in the United States when it purchased Musical.ly, a US company that ByteDance acquired in 2017 for $800 million and subsequently rebranded as TikTok. The acquisition helped TikTok gain traction with US teens.

There's recent precedent for Chinese companies selling off sections of their businesses. In March, Chinese company Kunlun agreed to sell its controlling stake in gay dating app Grindr after the committee raised national security concerns.

Are there other ways the US government can take away TikTok?
The government could also try to find a legally sound reason to request that Apple and Google pull TikTok from their app stores, according to analysts. And the companies could put up a fight.

"The tech community will be very hesitant to go along with this app ban," said Wayne Lam, an independent technology analyst. "It sets a precedent for the government to ban other apps or even for other global apps to be inaccessible to the US market."

Even if the app were banned, users can install apps on Android devices without downloading them from the Google Play Store, said Carolina Milanesi, a tech analyst at Creative Strategies.

"I don't know at that point how you police that," Milanesi said.
Title: Re: TikTok
Post by: rcjordan on August 12, 2020, 11:46:47 AM
TikTok collected MAC addresses for 15 months on its Android app - The Verge
https://www.theverge.com/2020/8/11/21364017/tiktok-mac-address-collected-identifier-android-violation
Title: Re: TikTok
Post by: rcjordan on December 18, 2020, 12:28:29 AM
Walmart and TikTok partner for shoppable live-stream event
https://www.fastcompany.com/90587877/walmart-is-bringing-shoppable-fashion-to-tiktok?partner=feedburner
Title: Re: TikTok
Post by: rcjordan on June 24, 2021, 12:08:10 AM
TikTok Quietly Updated Privacy Policy to Collect Faceprints and Voiceprints
https://www.pandasecurity.com/en/mediacenter/mobile-news/tiktok-privacy-faceprints/
Title: Re: TikTok
Post by: rcjordan on September 06, 2021, 10:22:47 PM
TikTok overtakes YouTube for average watch time in US and UK - BBC News

https://www.bbc.com/news/technology-58464745
Title: Re: TikTok
Post by: Travoli on September 07, 2021, 04:19:41 PM
I missed the faceprints / voiceprints post. Yikes.
Title: Re: TikTok
Post by: rcjordan on September 27, 2021, 10:49:48 PM
TikTok reaches 1 billion users worldwide as growth surges

https://www.usatoday.com/story/money/business/2021/09/27/tiktok-reaches-1-billion-users-worldwide-growth-surges/5886506001/
Title: Re: TikTok
Post by: rcjordan on October 26, 2021, 06:13:41 PM
TikTok tells U.S. lawmakers it does not give information to China's government

https://www.metro.us/tiktok-tells-u-s-lawmakers/
Title: Re: TikTok
Post by: rcjordan on February 05, 2022, 01:44:46 AM
Mark Zuckerberg told Meta employees to zero in on video because they're up against an 'unprecedented level of competition' from TikTok, report says

https://www.businessinsider.com/mark-zuckerberg-meta-faces-unprecedented-competition-from-tiktok-focus-reels-2022-2&inline-endstory-related-recommendations
Title: Re: TikTok
Post by: rcjordan on February 21, 2022, 03:28:02 AM
TikTok Can Circumvent Apple and Google Privacy Protections and Access Full User Data, 2 Studies Say (Exclusive)
https://www.yahoo.com/entertainment/tiktok-circumvent-apple-google-privacy-140000271.html
Title: Re: TikTok
Post by: DrCool on February 21, 2022, 06:55:47 PM
I was on a call with some TikTok ad sales people last week and some of the numbers on that platform are staggering, both on the amount of media consumed per day and also how much some of the top creators can earn.
Title: Re: TikTok
Post by: littleman on February 21, 2022, 08:21:41 PM
From my observations of my teen TikTok definitely has the youth's eyeballs.  I think the challenge for all of us, as middle-aged content creators, would be getting into the head of the mostly teen and early 20 something minds and figuring out how to make stuff they'd want to see. 
Title: Re: TikTok
Post by: ergophobe on February 22, 2022, 03:23:07 PM
The two ardent Tik Tok users I know are 43 and 77. Not content creators on Tik Tok, but just users.

The 77yo wasn't paying attention but, as an old-time radical, he looked into it when Trump wanted to ban it. He sends me a lot of interesting stuff about mesh WISP for rural locations, history, all manner of things.
Title: Re: TikTok
Post by: rcjordan on October 14, 2022, 02:12:49 PM
The world's most popular app. How TikTok swept the internet - Washington Post

https://www.washingtonpost.com/technology/interactive/2022/tiktok-popularity/