Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to Adobe's latest Digital Intelligence Briefing.
Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers' buying experiences according to IDC.
Financial Services marketers lead all other industries in AI application adoption, with 37% currently using them today.
Sales and Marketing teams most often collaborate using Configure-Price-Quote (CPQ) and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in two years.
https://www.forbes.com/sites/louiscolumbus/2019/07/07/10-charts-that-will-change-your-perspective-of-ai-in-marketing/