"The cereal makers realized that coming out with some of the really healthy cereals in recent years like Cheerios with added protein or Frosted Flakes with high fiber just weren't getting people to eat more cereal,"
https://www.wfmynews2.com/article/news/why-cereal-companies-are-returning-to-sugar/83-537053017
Which brings to mind the Seth Godin quote: "The problem with the race to the bottom, is that you just might win. Or even worse, come in second."