Just a note...we are on the road for this campaign now...and just filmed a 3.9M$ yacht for a diplomat of Saudi Arabia....and also the president of the AIA (Architects Institute of America)...and Disney Estates...

The campaign worked like a charm. Greetings from Sarasota.

Great. How business should be.

I thought it would be worth noting...that we pulled the professional element out of our website as well. This also lightens the feeling when doing business with new people. We went with a Jetson style art website...very cartoon like. Since we are doing a lot of business with small business owners...we tend to get a nice warm response to our website. http://www.chibimoku.com

We think this is a big part of our success as well.

Rooftop : Don't sweat it. Japanese girls are a gem....especially when it comes to takin' care of ya....and are some real darn good cooks too.

Littleman : Nice. Looks like a ton of good info. When I jumped the border to Canada back in 2004...I spent 2 1/2 years making all my money on the internet since I couldn't legally work in Canada. Still love watching trends come and go...which I see you guys talk about a lot. I'll keep checking back here.

P.S. If you are wanting to know if it works....we almost filled up our schedule in 2 days.

Hey! This is Joshua...the guy who sent out this email. Great to see some of you are liking our strategy. Don't think too far into it though. What we are trying to do, is take business back to a more personal level. Everyone in this day in age looks at business & people in terms of numbers/statistics. We really think that business should be done on a much more personal level...and clients can become more like friends.

We have had people say that the video is too long...but of course...anyone who really isn't willing to put 15 minutes into thinking about how to improve their marketing outside of tripadvisor, vrbo, homeaway, etc...probably isn't the kind of person who would be interested anyway. By making the video long...it also has another helpful factor. People that are patient enough to watch all of it, tend to be more patient and nicer clients. All of our clients in the past have been GREAT to work for. We have yet to have a rough client...so I think this helps. We also try to show a little of our personality...so that we attract people that like our personality as well. After all, it's not always easy to let some stranger in your house for 12-14 hours to film...so we gotta show who we are at the same time. This also helps us keep away people who are too uptight. When you are creating something that is very subjective (art)...it could be a nightmare to appease someone who doesn't quite understand your style.

Anyway, glad to see you are liking our approach. Oh...and as for my wife smiling...she's just a sweet Japanese girl who is trying to support what I am saying where she can. English is her second language...so she is doing her best. When we lived in Japan...it was the other way around...and I looked silly.

Best of luck in your marketing guys!

Joshua & Natsuko Shaffer