What's up guys. I landed here by way of a friend and mentor from a seaside town in East Sussex. I'm from the wine country and also Yosemite in California. I left the horrid world of commercial insurance and also SMB IT and fell back on my hobby of IM and SEO  a couple of years ago. I had to start over and had no savings but couldn't stomach another job in that industry so I got busy selling myself in the SEO world to clients who suited the wee skill-set I had back then.

It has been sink or swim ever since and I'm right proud that I have survived and had some good victories by spending a couple of years staying up late and hungrily seeking seo truth. I don't like reading too much bandwagon seo for the most part. I'm more interested in harder questions and getting an edge.

I have accumulated significant amount of experience and insight in local seo that I can contribute if that's valuable to anyone. Outside of SEO,  I mostly keep to myself online and don't represent what I do in forums and am not active in social media except in a few private groups and with a few individuals.

My other primary interest is photography which I've done professionally and if / when I retire from SEO, I'll be doing commercial photography. I tend to have a teasing sense of humor and I've spent a great deal of my life growing up around Aussies so I can take roughness.