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Topics - I, Brian

#2
Web Development / Use links in subheadings?
March 02, 2019, 03:55:27 PM
I'm helping with a freelance writing project, in which articles evaluate products from third-party websites. Each product has its own subheading and section, with direct links to the third-party products in the headings.

ie,

1. Google

Some text all about Google!


I find this odd. From an old-skool perspective, I want to push on a standard document structure, ie, where subheadings are just subheadings in a h tag.

Additionally, I'd rather list references to subheadings on a page using a name properties, like might be found on Wikipedia page, where the opening of the page lists subheadings by links which a user can quickly click through to.

However, is this just me being old-fashioned? Is there really going to be SEO value in adding links to subheadings? Or is there more SEO value in following the old document strategy? Or is it the case that neither really matters any more, because of the rise in semantics and user tracking?

Would just like to get some second opinions on this. :)


#3
Marketing / Twitter marketing stats?
May 20, 2013, 07:00:06 PM
So I've finally begun to explore Twitter, and followed how information content is acted up.

And so far, I'm seeing response rates as pitiful.

I had a Tweet retweeted in front of about 20K people to a forum thread, and saw about 200 actual clickthroughs from this.

I'm finding similar on other information content being linked to from other people.

My impression so far is that Twitter is basically acting like an email list - but that most of the emails are so full of crap most followers have long fatigued from caring from such notices.

I figure, by analogy, if you are on an email list that sends you 10 emails a day, mostly chatter about what they're having for lunch and similar banality, how long would you pay attention to that?

I'm basically wondering if I'm coming out on the overly-cynical side of this, or whether Twitter has some kind of proven CTA statistics based on normal use (as a follower) as opposed to special offers (promoted Tweets).


#4
Traffic / Google tries to hide UK results - again
November 22, 2012, 01:24:24 PM
Looks like Google are back to trying to denigrate the UK user experience, by hiding the link to UK results in a drop down menu - therefore subjecting most of us to good old US results, headed by Wikipedia.

Screenshot attached.

Dear Google: just because you're confident about your IP targeting, doesn't make it relevant to your users!! Your general UK IP targeting for local search is extremely poor, too, k, thanks.

EDIT: Oh, looks like I can't add attachments. And the post goes into something of a loop if you try and post one as you can't edit the attachments box, and you can post because there's a URL there.
#6
Web Development / Google Plus profile to show in SERPs?
October 04, 2012, 12:57:46 PM
I'm curious - how do you associate content you produce so that your profile pic for your Google Plus account shows up in the SERPs?
#7
Quite interesting:
http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=68297

Now just got to figure how to implement this in Wordpress - just been trying a few attempts to populate this automatically with tags and categories outside the loop, but not succeeded so far.
#8
Traffic / Very clever viral campaign - for a good cause
September 12, 2012, 11:23:57 PM
A very clever viral campaign - for a good cause:
http://vimeo.com/47890552#
#9
Hardware & Technology / Encryption programs?
August 09, 2012, 02:27:03 PM
Am looking to start using a Lacie Cloudbox to save to the Cloud, but figured it would be a wise precaution to ensure everything uploaded there is encrypted first.

Anyone have any recommendations on encryption programs? Am currently using Windows 7.
#10
Web Development / 123-reg login issues
August 09, 2012, 02:24:47 PM
Anyone else able to login with 123-reg at the moment?

Currently unable to login to my main account with my username/password combo.

Clicked on "forgot password" but nothing come through via email, but might have changed, causing additional problems.

Noticed they have a new login URL - used to be /secure/ but now it's /public/login/

#11
I've got some strong established sites, specifically in general finance, property, insurance, and banking, and know I'm under monetising them.

I feel very bogged down with work at present though, not least because I'm pushing on expanding into a retail niche.

Therefore is there anyone in finance lead generation (mortgages, insurance, property sales, etc etc) who would be interested in talking about a possible team up on a revenue share basis, where I provide the assets and they provide the means of monetisation?

Am not looking for basic affiliate agreements or for SEO purposes - am thinking specifically about lead generation, and how to use for best effect.

Anyone wants to PM for further details of the sites, you're welcome to.

#13
Marketing / New Google+ ads?
July 07, 2012, 12:03:03 PM
Just searched for "FT.com", and instead of Adwords on the right, I see a big profile for the FT's Google+ page:
http://www.google.co.uk/search?hl=en&site=&source=hp&q=ft.com&oq=ft.com&gs_l=hp.3..0l10.927.1764.0.2044.6.3.0.3.3.0.89.126.3.3.0...0.0.F52EskSLubQ

Not seen this before, but I figure this sort of thing must have been around for a time?
#14
Water Cooler / Slow internet tonight?
June 28, 2012, 11:22:38 PM
Not sure if it's my local connection of a routing issue, but am finding the net to be very slow, and Google won't even load up for me. Or Youtube. Pages with Adsense are dragggggggging and only eventually display sans Adsense.

I'd be tempted to think that Google or Akamai might be under DDoS attack tonight - but Alertra shows Google.co.uk should be up fine.

If this is a routing issue, it's one helluva stinker by BT.

I would just how local it is?

EDIT: I can get Amazon. But not Facebook. Or even Bing. Even th3core is slow, but it loads - the others do not.
#15
So I've set up a merchant centre account, submitted a products feed - and then today, see the following message:

Quote
To keep your Product Search listings active on Google, you'll need to set up a Product Listing Ads campaign in Google AdWords (feeds targeting US only).
We're launching a new experience soon. Learn more
Set up your campaign today and you may be eligible to receive $100 of credit. Learn more

So ... while it's US only at present, this means Google is pushing for Products to be nothing more than a repository of paid adverts?

Another hammer blow against user experience I guess - I actually used to use Google Base for shopping.

And now I'm a merchant, I'll need to pay to use it ....

Did I miss a meeting about all this somewhere?
#16
Monetization / Are Google slowly killing Adsense?
June 13, 2012, 12:13:58 AM
I don't know about anyone else here, but my Adsense is now about 25% of what it was about 2 years ago.

I look at my Adsense stats, and then look at updates like the Panda variations, not least the algorithmic ranking hit planned delivered to sites who carry "ads above the fold" - and then note that the major media publishers have their Adsense in some of the weirdest "below the fold" places.

And I'm left wondering - is Google in the long-term planning to go the way of Omniture with Adsense - ie, big corporate accounts only worth considering?

A few years ago, my having my Adsense account cancelled might have actually hurt Google. Now I can see Google can easily get rid of people like me without batting an eyelid, so long as newspapers effectively give away their content for pennies now using Adsense.

Isn't it the case that Google, overall, are seriously looking to kill their original webmasters who built up Adsense into what it is now? After all, surely holding those corporate contracts is all that matters? And, newspapers, not knowing their own value, see online revenue as just a bonus income?

Am I simply becoming jaded by thinking that Adsense could switch to corporate accounts only tomorrow, and Google wouldn't bat an eyelid?
#18
Traffic / Google Plus fail
April 26, 2012, 06:58:46 PM
Every viral page I look at tends to follow the pattern here (top of page):
http://9gag.com/gag/3980419

FB: 16,000+ likes
FB: 11,000+ shares
Google +: 43

Even Pinterest makes it into the hundreds.
#19
Web Development / Magento vs Woocommerce
April 04, 2012, 10:48:41 PM
Am getting so pissed off with Magento, even though I'm supposed to be only a couple of days from launching the shop.

The whole software is designed to be as user-unfriendly as possible, so that you need to pay for support to get anything working right.

Latest debacle - developers installed Magento 1.5 with the theme I was wanting to use. Looking to upgrade to Magento 1.6 and it looks like f###ing brain surgery.

I can't make any edits to Magento without having to pay someone, not even for basic template tweaks. It was a steep enough curve learning to use Magento because it's just so retentive.

Maybe time to download Woocommerce and see what happens with that. If works, may have to resign myself to copy/pasting products over from one install to the other, seeing as there's no exporter product images.

Figured better to stay with Magento because in the long term it appeared to be be the more professional solution - but it's a hulking piece of sh## that needs a specialist to make basic tweaks.

Nnnghh!!

Just a rant, I guess. :)
#20
Water Cooler / Google Play header link
March 26, 2012, 10:47:57 PM
Saw a link to Google Play on the top header nav earlier, but not seen it since.

Anyone else spot it yet? Didn't click through so will be interesting to see what it looks like.