It's an age old subject, but perhaps worth another go around. Why do people abandon the shopping cart without completing the sale and what can you do to rectify the problem?
1) Shipping Costs unclear without registering!
For me, as a user, one of the biggest annoyances, and often the reasons I will hit the back button, is not having any way to check shipping costs without registering an account. To me this smacks of capturing data prior to making the sale, not good from the buyer perspective. Some might think it a good idea from the merchant POV, I would disagree saying it is a short sighted view on commerce and you risk losing a long term customer.
2) Taxes not deducted for out-of-country purchases.
This applies to GST/VAT type countries where the tax is part of the price rather than the US where applicable sales tax is applied after the sale. I find it most annoying trying to buy things from UK companies only to find they do not deduct VAT for out-of-country purchases. Again, short sighted, I am this far away from dumping a merchant because of this which will result in them losing many sales.
3)
Your turn.
1) Shipping Costs unclear without registering!
For me, as a user, one of the biggest annoyances, and often the reasons I will hit the back button, is not having any way to check shipping costs without registering an account. To me this smacks of capturing data prior to making the sale, not good from the buyer perspective. Some might think it a good idea from the merchant POV, I would disagree saying it is a short sighted view on commerce and you risk losing a long term customer.
2) Taxes not deducted for out-of-country purchases.
This applies to GST/VAT type countries where the tax is part of the price rather than the US where applicable sales tax is applied after the sale. I find it most annoying trying to buy things from UK companies only to find they do not deduct VAT for out-of-country purchases. Again, short sighted, I am this far away from dumping a merchant because of this which will result in them losing many sales.
3)

Your turn.


