Leaked Facebook memo reveals how advertisers will be impacted following iOS 14.5

[rcjordan]

https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/

[Drastic]

– 1-day click-through opt-out data will be modeled for advertisers.

– 7-day click-through and 1-day view-through attribution settings will no longer include iOS 14.5 opted-out events.

– 28-day click-through, 7-day view-through, 28-day view-through attribution tools will no longer be available to advertisers.

I'm not clear on what the first one does.