Bye Bye yellowpages

[Travoli]

http://www.fastcompany.com/1701851/death-of-the-phone-book
"These days your fingers are likely walking on iPad touchscreens, not dead tree pages. After a decade of obsolescence, the local phone directory is finally getting the chop as states wise up to reality. "

IIRC, your prediction was correct to the year, RC.

[rcjordan]

>your prediction was correct to the year

Dumb luck.  I was off by a DECADE on the state sales tax nexus thing.

That guy should have paid us the $300/hr.  We might have at least slowed the collapse.

[Rumbas]

The Danish version, which got bought by European Directories by millions of $ a few years back just had their 4th or 5th appearance on a local consumer tv show where they got grilled for cheating small business into hooking up a paid yearly membership for something that would bring in nothing to their business but cost a fortune.

They are struggling BIG TIME.

[Travoli]

I'm seeing a huge yellowpages.com TV ad push here.  I visited the site.  Nothing to see here, move along.  To make their site relevant, they should be doing everything possible to purchase groupon.

[grnidone]

I can't see the phone books as being relevant anymore just because there are many, many people who only use a cell phone and don't even own a land line.  And they do so because they can keep their cell private and don't have to worry about stupid telemarketers who troll the phone books.

[Travoli]

Yeah there has to be some natural incentive to make the extra effort of visiting their YP site.  Deals was the only thing that came to mind.

[rcjordan]

Yellow Pages Assoc. president says they are working on a site, yellowpagesoptout.com, that would allow people in any municipality to opt-out.