social media/online competition stats?

[Gurtie]

Has anyone seen any stats showing the % drop off in entries when an online competition includes a tiebreaker?

Have a really good prize to be promoted on and offline. Working hard to get the entry mechanism to achieve our aims despite competition sites showing answers etc.... just trying to work out if the small benefits of asking people for a tiebreaker entry (after three multi choice questions, which are the main point of the comp) would be offset by the drop off in entries because we're asking them to do too much......

[Leona]

I don't have a large bulk of relative stats to draw a solid conclusion from but every step on a competition as you would guess creates a drop off percentage, this is minimized dependent on the layout, topic, end goal/prize and entertainment value. I have not gone into this in depth as the budgets have always been focused on output rather than review and this isn't a main stream service for us, so not worth me spending the time evaluating it in depth.

However, based on my experience and brief overview of stats, if you are going to push them that extra step, I would be careful to sell that step as entertaining, as a mini reward, leaving their entry on a high point, if it causes more pain than pleasure then I would avoid this altogether, keep it short and sweet as this just offers another barrier to your goal, which is to get submissions.

Hope this helps and hopefully someone in here will have done a lot of competition projects and will be able to offer more advice for you based on a wealth of statistical review.