uplift for brands who advertise around stories recommended in social media

[rcjordan]

"The global online survey showed that people who received news content from a friend or associate via social media, were 19% more likely to recommend the brand that advertised around that story to others and 27% more likely to favour that brand themselves." (emphasis mine)

http://cnninternational.presslift.com/socialmediaresearch


Huh!?  I wouldn't have thought the peripheral advertisers would pick up much status unless their brand was generally and positively associated with the topic of the story.

[bill]

Yeah. I have the same banner/ad blindness regardless of how I end up on a story. How's that making a difference? These social media people they're testing must be real noobs.

[rcjordan]

>banner blindness
>real noobs

Same here. Sooooo, this probably means we need to re-read agerhart's post
http://th3core.com/talk/monetization/get-out-of-your-own-way/