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Client retention ...

Started by gm66, March 05, 2014, 06:32:10 PM

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gm66

Hi,

one of my clients, that i run two websites for, has dropped one now that i have him on page 1 of G for sixteen of his keywords :(

Trouble is, although his positions do vary a bit, they tend to stay on page one.

My business model was to charge low for basic SEO and get a high volume of clients so if more of them do that then i'm dead in the water.

How do people cope with this ?


Cheers,

Gary.
Civilisation is a race between disaster and education ...

Drastic

Charge more, charge monthly, control the backlinks. Client drops you? So do his ranks.

gm66

Thanks Drastic, lots to think about now.

Civilisation is a race between disaster and education ...

gm66

Man you've sent me into another world now, i feel like a tuna amongst sharks here ;+}


Civilisation is a race between disaster and education ...

Drastic

Well I'm sure others handle it differently, but I don't charge much up front.

I get it monthly, and if either party isn't happy it's easy to get out.

Also, I try to speak in terms of additional business brought in or sent to client, and what that is worth, rather than specific work being done to/for sites.

gm66

Well i've spent a few weeks now exploring how to  'control the links'.

I managed to beg/borrow/buy/steal :

Sliq submitter.

Xrumer.

Scrapebox.

Found a great DNS tool, Fast Resolver : http://www.nirsoft.net/utils/fastresolver.html

Found a great proxy-finding tool : http://free-proxy-finder-software.software.informer.com/1.2/

Decided i don't like doing things that way, now i charge per hour rather than monthly, and give clients an estimate.

I emailed Mark of seomark.co.uk (who i was at war with for the search-term 'small business seo uk', i'm currently winning at number 1!) and he sent me a pricing-model chart that was helpful in making the decision.

Did enjoy the foray into the blackhatworld of the dark side of SEO though, some great forums and conversations going on ;+}

atb,

Gary

Civilisation is a race between disaster and education ...

Drastic

What are you using fast resolver for?

Travoli

Most of the work is getting them there in the first place, right?  Then just maintenance?
Is it possible to charge a large fee for the initial consult/work, then a smaller monthly fee for as long as they remain a client?

gm66

Quote from: Drastic on April 10, 2014, 02:28:08 PM
What are you using fast resolver for?

My install of awstats isn't resolving all of the host IPs properly so i use it for that.
Civilisation is a race between disaster and education ...

gm66

Quote from: Travoli on April 10, 2014, 03:04:43 PM
Most of the work is getting them there in the first place, right?  Then just maintenance?
Is it possible to charge a large fee for the initial consult/work, then a smaller monthly fee for as long as they remain a client?


Yes i was thinking of charging a low monthly fee to monitor and adjust accordingly.


Thanks,

Gary.
Civilisation is a race between disaster and education ...