SEMPO possible Cluster Fuck

[Mackin USA]

http://www.sempo.org/default.asp?page=pr_20141002#.VC171bHEwAx.twitter

SEMPO and Other Leading Search Marketing Groups Unite in Call for Delegates to Frame Search Marketing Code of Ethics

[JasonD]

Huge clusterfuck.

How long has SEMPO been in existence now and still they get this shit wrong?

[Mackin USA]

http://searchenginewatch.com/article/2379523/SEO-in-a-World-With-a-Code-of-Ethics-and-Without-Search-Engine-Figureheads

Some funny stuff here:

"D*cks will be d*cks and an unethical SEO is already subject to online reviews and many laws related to fraud, yet that does not stop them. Does anyone really think a group with an SEO code of ethics will?"

[littleman]

I look at stuff like this as creative marketing, not much else.

[Brad]

I look at stuff like this as creative marketing, not much else.

sempo needs a reason to exist and this is part of it. And didn't they argue for this 10 years ago?

[Gurtie]

that was their opening gambit wasn't it?

I have never once had a client mention SEMPO to me.  Or seen reference to it in any serious pitch I've been sent to review. I think if we've got 10 years down the line and they don't have even that cutthrough, then we possibly can't expect much from this...