Organic search still drives the most online orders

[rcjordan]

Organic search results accounted for 21% of US e-commerce orders in Q1 2016, representing the highest share of all marketing channels.

However, this share is down from Q1 2015, when organic search accounted for 24%

Combined, free search and paid search account for over 40% of all e-commerce orders.

http://www.businessinsider.com/organic-search-still-drives-the-most-online-orders-2016-6

[Rumbas]

Good stuff. Thanks.

[Mackin USA]

 

What Ras said

[Rupert]

Interesting.  I guess Amazon is regarded as just another retailer.:  As discussed on another thread: 

http://marketingland.com/amazon-is-the-starting-point-for-44-percent-of-consumers-searching-for-products-is-search-losing-then-145647