Do Blogs still matter?

[Brad]

Let's say you have knowledge on a topic that you concider pretty good. You write a series of how to articles on a new Blogger blog and publish.  You do little or nothing to promote the content, no swapping links with other bloggers, no advertisements.

Is that content ever going to get found?

[Rumbas]

No, probably not.

..unless Blogger still gets a special kind of Google love. However if it's mindly competitive, you probably wont get any serious organic traffic.

[Mackin USA]

>>>no advertisements

Heresy

[rcjordan]

Ditto what  Rumbas said.

While my reader and also my G Alerts *DO* turn up a fair number of blogs, a Blogger-hosted site is extremely rare.  And I kind of put blogger sites in the same 'probably junk' category as .info sites.  It takes a darn good snippet to draw my click.

[Brad]

Thanks.  Sometimes I just need to have experts confirm my suspicions: blogs are the new Geocities, unless you have name recognition.

I could promote said content over social media but then it becomes a matter of how closely I want it to be associated with my name on the Internet.

[rcjordan]

>associated with my name

DB Cooper & Black Jack Shellac understand your concern, hhh.

[Mackin USA]

https://www.inkybee.com/top-50-influencer-marketing-blogs/