‘always-ready’ programmatic ad-serving platform on UK high st.

Started by Ginger-ish, April 25, 2017, 03:22:16 PM

Previous topic - Next topic

Ginger-ish

http://www.marcomm.news/posterscope-builds-proprietary-always-ready-programmatic-ad-serving-platform-for-shop-direct/

QuoteShop Direct will have the flexibility to schedule or launch real-team dynamic, digital out-of-home (DOOH) campaigns, and tailored creative executions, optimised by time, location and audience, to support specific product or price promotions.

Mixing digital/dynamic advertising with a dated and traditional form is pretty cool!

rcjordan


Adam C