This is Cadillac’s first fully electric car

[rcjordan]

Top Gear:
https://www.topgear.com/car-news/detroit-motor-show/cadillacs-first-fully-electric-car

Other articles say the GM will make Cadillac their ev brand to take on Tesla.  I think this is going to be a failed marketing strategy from the git-go.  Cadillac is an old-people's brand.

[ergophobe]

They've been trying to break into the hip young market for so long that their original hip young target audience are all on Social Security now

A quick search found this which will tell you several things you already know
https://brandongaille.com/16-cadillac-demographics/

[rcjordan]

That profile skips one other demographic.  Around here, all the Caddy owners are black  ...AND old.

[littleman]

I love older Cadilacs, I drove an 70s eldorado in the early 90s, but I really do not like the style they've adopted in the last couple of decades -- with the sharp angles and blockiness.  That said, I kind like the look of this one.