Yahoo Search Clues

[Gurtie]

http://clues.yahoo.com/#q1=ipad&q2=samsung%20galaxy&ts=2

might be able to leverage something interesting from that?

[grnidone]

How are they getting these statistics?  I mean, really, how does anyone know if someone is male or female?  It all seems speculative at best.  Are these stats to be trusted?

[Gurtie]

I think they're correct to a reasonable degree. Search Kate Middleton. select gender as the demographic, and today as the search period. Now look at other searches for each gender. That looks, erm, likely to be right to me.

I'm never totally confident on this stuff though.

[jimbanks]

The only downside I have seen is they don't seem to have a deep dataset they are working from.

Might this be a Bing White Label or Beta test? I can't see how Yahoo are going to keep the results current if they are not really in search any more.

To pick up on Jason's point if they can aggregate Yahoo Mail and Hotmail/Live data that is 75% of the email market right there, that is a lot of very useful demographic data with which to woo advertisers who are getting hammered with behavioural targeting on display ads like crazy.

[seoboy]

as i recall, y! was offering something roughly similar (trended search data with some demographics) about 5 years ago.  i think they called it "buzz" back then -- today buzz.y.com is trending topics, but more as a news aggregator and without the search stats.  anyone remember that?  the old buzz was closer to g trends.  you had to have an account to access it, which meant you had to have a relationship.  i think they were somehow dovetailing that product with the old y! pi product -- giving you more advanced stats on the clicks and search traffic if you paid for inclusion.  all a foggy memory for me now, but maybe this is rising from the ashes of the same product.