You cannot buy publicity this good...

[grnidone]

http://www.cnn.com/video/#/video/world/2010/12/13/timmeney.can.website.break.up.cbc?hpt=T2

or can you buy this?

[TallTroll]

Depends how you define "buy" . If you spend some time buttering up journalists, obviously you'll find it much easier to get your stories printed / broadcast etc. Having a compelling story to tell helps too. But mostly buying them lunch