A genuinely social media experiment

[TallTroll]

Econsultancy are incentivising their existing users to sell their products. Live leaderboard here :

http://econsultancy.com/uk/red-friday/leaderboard?utm_campaign=ashley-friedlein&utm_medium=answers&utm_source=staff

A genuinely innovative, social way of using the interwebs. And not a "like" button or farm implement in sight.