In 2008 Tropicana changed its logo from an orange with a straw in it

Started by rcjordan, May 01, 2015, 11:06:48 AM

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rcjordan

May 01, 2015, 11:06:48 AM
to a glass of orange juice. Their sales dropped 20% in one month.

http://www.businessinsider.com/tropicana-packaging-change-failure-2013-9
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