Gurtie, I have a must-read (preferably aloud) article for your next staff meetng

[rcjordan]

You know, the one where the household brand is going to use social to make the jump from tv to internet

Let's Sell Some Shit To These Millennials

http://www.theawl.com/2015/09/lets-sell-some-shit-to-these-millennials

You need to hand out t-shirts with this printed on them:

Less than one tenth of one percent of all tweets are about sandwich bags. Let that sink in. Nobody is tweeting about bags.

[Gurtie]

my life.

except I do it with <edited - this is public!>

Please can I have a sandwich bag account? Pretty please?

[ergophobe]

Genius! Added this to Quotes that Hit Home

Less than one tenth of one percent of all tweets are about sandwich bags. Let that sink in. Nobody is tweeting about bags.

I have to save that link somewhere where I can wheel it out every time a stupid social media campaign idea comes out. BTW Gurtie - I did social media for a while for someone selling legal malpractice insurance. Yeah, that shit when viral all the time. Followers grew exponentially once we realized that with the right angle, most lawyers just love following legal malpractice insurance industry news.

[ergophobe]

One month after the launch, we halt production of the Swag Bag. The kids will demand it back. We'll invite a Vice reporter to Hardwick headquarters, and blame the stoppage on the vindictive briefcase industry. That'll make sense to millennials immediately.

It's so easy to blame the vindictive briefcase industry. Works every time.

[nffc]

>Less than one tenth of one percent of all tweets are about sandwich bags

Wouldn't that be 200 million tweets a year?

[ergophobe]

Yes, but 40% of the tweets about sandwich bags are from bots.

[ergophobe]

You may want to distribute this before the meeting

http://thecooperreview.com/10-tricks-appear-smart-meetings/