Confessions of an ad tech veteran on fraud.

[Rupert]

http://digiday.com/agencies/confessions-media-ad-tech-veteran-much-advertiser-apathy-toward-ad-fraud/

Advertisers will lose $6.3 billion globally to bots in 2015, according to the Association of National Advertisers and security firm White Op's "Fraud in Digital Advertising" study. Cracking it is a top priority for everyone.

Or at least it should be.

Sad...

we all know its there. As an advertiser, if the ad pays, are we bothered?  Would it cost less if there was no click fraud?

So who is really losing out?

I am convinced it is the advertiser, and we should be bothered.  As a minnow, I feel kinda helpless though.