Dark Social Web

[ukgimp]

https://bitly.com/blog/dark-social-care/

[buckworks]

Without a transparent view into each channel, marketers aren't able to see the full picture of how their efforts are paying off.

Tracking was hard in the days of TV and print ads, and things are almost coming full circle.

Department store owner John Wanamaker once said that half his advertising budget was wasted, but he couldn't tell which half.

[littleman]

That's a great quote.  I guess we've been spoiled in the last 10 years or so.