Churnalism

[eurotrash]

A bloody good case study
http://mediastandardstrust.org/blog/fuel-to-the-fire/

[Rooftop]

Excellent - but worrying.

[eurotrash]

worrying.... but high PR links...

[Gurtie]

if you haven't already, listen to the Radio Norfolk interview (linked towards the bottom of the article), Its awesome.

More seriously - nice tips about ways  to get taken more seriously 

[4Eyes]

That is funny as hell

I hoped I hadn't been the only one that had noticed the 'pro-foxhunting' lobby pumping 'foxes savaging children' stories into the press - glad he targeted that one

The speech therapist one was inspired - combining two 'big themes' into one - film of moment meets valentines day - genius

[littleman]

I guess the difference between a spammer and a churnalist is budget and eyeballs.

[Rumbas]

Haha, well put LM.