Microsoft builds adblocking directly into Edge on mobile

[rcjordan]

https://mobilesyrup.com/2018/06/25/microsoft-adblock-built-into-edge-mobile/

[Rupert]

nice find. thanks.

[Brad]

It's a nice option.

I was trying to think of who would download Edge on iOS or Android, but it does make sense for people who do a lot of web browsing on a Win 10 desktop with Edge and want the same browser on mobile.  Also it's another choice so points to them.

[I, Brian]

Less than 5% market share for the Edge browser, though.

As we mentioned back on Threadwatch a decade or more ago, if MS had implemented adblocking then it could have crippled Google.