Outrage is the perfect negative emotion to attract attention and engagement

[rcjordan]

—and algorithms are primed to pounce.

How algorithms make cancel culture worse
https://www.fastcompany.com/90458174/hate-outrage-and-cancel-culture-are-snowballing-thanks-to-this

We know this to be true of ALL major media, not just social. MSNBC and Fox traffic in outrage. Still a good read.

[Mackin USA]

GOOD READ

https://www.urbandictionary.com/define.php?term=Cancel%20Culture
AND
https://www.society19.com/uk/what-is-cancel-culture-and-why-should-we-stop-it/

[gm66]

Marketing and strong emotions, hmmm ... https://www.youtube.com/watch?v=GaD8y-CGhMw

[grnidone]

It is the only tool Trump has in his arsenal.  And, I gotta say, he is a master of using it.