QR codes and the web

[Rooftop]

Ooh, that's new. Didn't spot them at bird world when we last went in spring.

[eurotrash]

I swear they'd be impossible to scan

Especially when they are farting!

[Gurtie]

Two thirds of consumers don't know what QR codes are

http://econsultancy.com/uk/blog/7959-two-thirds-of-consumers-don-t-know-what-qr-codes-are-survey?utm_medium=email&utm_source=newsletter

Which of course means over 30% of them do.

I was also surprised that

52% of respondents didn't have a device that was capable of scanning QR codes

which is presumably 52% of the 33% who know what they are - so thats somewhere around 15% of consumers who have a devise which can use QR codes.

So, allowing for a likely skew towards certain demographics, thats not bad as an alternative route to info. They don't cost a lot to impliment after all.

[Brad]

That is pretty good.  Word and usage will spread if people find it useful.  10 years ago the same percentages might have applied to the public knowing what a URL is, now most know what it is about.  6 years ago, it was still a struggle to convince local businesses that they need a website and to plaster their URL on everything just like a their phone number, now most mom and pop businesses have, at least, some token web page.

If QR's really take off, smartphone manufacturers will start shipping phones with the QR reader app already installed like they do a browser. Thats when it becomes plumbing.

[ukgimp]

http://www.qrgirls.com/

Bit more classy, Victorias Secret

http://www.brandflakesforbreakfast.com/2011/09/qr-codes-get-super-sexy.html

[dogboy]

yeah, I'd scan them... twice... then once again when I woke up:)

[Brad]

http://www.qrgirls.com/

Bit more classy, Victorias Secret

http://www.brandflakesforbreakfast.com/2011/09/qr-codes-get-super-sexy.html

Educational!

[bill]

Here is a very interesting way to use QR Codes by Coke. This sort of game could easily take off in Japan where everyone has a QR Code reader on their mobile phone.

How Coca-Cola is Gamifying Vending Machines in Japan http://www.penn-olson.com/2011/11/10/coca-cola-gamifies-its-vending-machines/

Coca-Cola (NYSE:KO) wants its customers in Japan to get to know their favorite vending machines a little better. In the company's latest move as part of its Happiness campaign, Coca-Cola is using gamification to get people to check-in and interact with its vending machines. It seems wacky in both concept and execution but the result could be meaningful.

Coco-Cola is affixing QR codes to its vending machines across Japan. For those unaware of vending machine ubiquity in Japan, the company will have over 400,000 machines with the a QR codes by the start of the campaign. By the end of March 2012 there will 820,000 machines with codes affixed and what Coca-Cola considers to be a unique identity.

I doubt this could work as well in another country that doesn't have as many vending machines.

[TallTroll]

It could work fine with a QR compatible version of Barcode Warriors. With the ready availability of reader devices these days, tie it into FB, and you've got a captive audience, a platform, and a ready made revenue stream

[Rupert]

How about putting your logo in the middle:
http://blog.qr4.nl/QR-Code-Branding.aspx

Seems to reduce the amount of info you can store on them.

[grnidone]

Woke up at a hotel in Key West and read the USA today under my door; article how qr codes are being placed on gravestone now in the NW. $60 upgrade takes you to an obituary, photos, etc.

Just found this thread...fascinating.

First, I have to ask you Dogboy, were you *supposed* to wake up in Key West?  (It sounds like you just...'woke up' there unexpectedly.)

Secondly, what is NW?