Secrets of the Superbrands

Started by PaulH, May 18, 2011, 03:21:45 PM

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PaulH

May 18, 2011, 03:21:45 PM
Anyone else watch...
http://www.bbc.co.uk/iplayer/episode/b011cr8h/Secrets_of_the_Superbrands_Technology/
Was technology lite but fairly amusing - loved the way MS demo's of future tech failed to work and how Google ducked out of interviews.

Watched it with the misses who to my shock turns to me and asks 'Apple make the iphone?'  ;D 

Strangest part was the Apple store openings   :o Scary!

Rooftop

#1
May 18, 2011, 05:05:50 PM
Haven't seen the end yet, due to complaints from the wife, but watched most of it.  Was totally flabbergast at the Apple store opening.  Honestly, I am not usually the sort of person who wishes for car bombs (well, not all the time), but there are exceptions.  Anyone who missed it and hasn't witnessed the fanboi hysteria of such events should watch the following:  http://www.youtube.com/watch?v=JiRJ5thgP_I . The word Wankers was invented for these people.

Enjoyed program, but it has to be said that BBC Three are not exactly heavy weights of the documentary world.  They're never overly worried about facts getting in the way of entertainment are they?  Couple that made me cringe were "Apple invented the mouse and the icon" and "Betamax failed as a format because they wouldn't let it be used for porn".  The latter was of course an excuse to fly to the US and sit in on a porn shoot.  Hmmmm.

Interesting to see the views on the tech brands from non-industry people though. 

jetboy

#2
May 18, 2011, 05:29:38 PM
Heh heh, well y'know that 'popularised' = 'invented' to lazy journalists. ;)

Reading tip: Accidental Empires by Robert X Cringely. Out of print now, but it covers the rise of Microsoft, Apple et al, and how Apple stole from Xerox, Microsoft stole from everyone else and how Jobs screwed over Woz. Much of what we read nowadays is a repeat of the past: Apple launching tablets, Apple falling out with Adobe, Microsoft's 'embrace, extend and extinguish' methods etc.

On a similar theme: The Ultimate History Of Video Games by Steven L Kent. More detail on Jobs getting Woz to code Breakout for Atari on the cheap, how Nolan Bushnell predicted the online gaming boom back in the 70s, the rise and fall of arcade games and the rise of home consoles.

Both books will strike a chord with any SEO who was around in the 'good old days' when it seemed like the wild west. These guys built businesses with a combination of underhand tactics, raw talent and blind luck.

littleman

#3
May 18, 2011, 06:36:05 PM
Not available in the US.  :-[  Hopefully it ends up somewhere where I could reach it.

Apple's brand loyalty is amazing.  There is a Mac store near my house and I frequently see lines outside the place before it opens.

Peter

#4
May 18, 2011, 07:59:33 PM
I watched it, not much I hadn't seen before - most striking thing about was what a knobhead the presenter was...

eurotrash

#5
May 19, 2011, 08:33:43 AM
I've seen this guy doing lots of these types of programmes for the last year or so - sort of taking on big biz.  Interestingly, if you go to 2min 24 of the show, which is supposed to be filmed in his house, in the background you will see an iphone dock on the bookcase behind him.  So does he really walk round with the Nokia piece of shit he claims?

Rooftop

#6
May 19, 2011, 08:45:11 AM
Quote from: littleman on May 18, 2011, 06:36:05 PM
Not available in the US.  :-[  Hopefully it ends up somewhere where I could reach it.

Apple's brand loyalty is amazing.  There is a Mac store near my house and I frequently see lines outside the place before it opens.

Got a line of site from the roof?

inbound

#8
May 20, 2011, 10:48:50 AM
Had a few recommendations to watch it, did last night and was not impressed - the simple "facts" were wrong so even if they were to cover something I hadn't already heard (which they didn't) I would not have believed it.

A piece of garbage that will have viewers thinking they know stuff, meaning they will repeat it to their techie mates ad nauseum as though they have insight into areas that they had no interest in before.

(just re-read this before hitting the post button - I am grumpy AND cynical today, usually manage one or the other of those)

Rooftop

#9
May 20, 2011, 11:13:04 AM
watched the end of it last night.

I definitely learned from it.  Not only did I "learn" that Apple invented the mouse and the icon - but also that before google all search engines manually read and listed all the content on the web. 

Wow, my memory of that time is off.

littleman

#10
May 21, 2011, 01:45:03 AM
>invented the mouse and the icon

Yeah, Steve Jobs basically stole the ideas from Xerox.  You could give Steve credit for actually doing something with them though.

http://en.wikipedia.org/wiki/Xerox_Alto
http://en.wikipedia.org/wiki/File:Xerox_Alto_mit_Rechner.JPG
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