How Custimization is hurting web search results...

[grnidone]

http://www.cnn.com/2011/OPINION/05/22/pariser.filter.bubble/index.html?hpt=C1

On the front page of CNN.  I love this.

It would be one thing if all this customization were just about targeted advertising. But personalization isn't just shaping what we buy. For a quickly rising percentage of us, personalized news feeds like Facebook are becoming a primary news source. Thirty-six percent of Americans under 30 get their news through social networking sites.

[TallTroll]

Just seen a piece in todays Telegraph about it all too, referencing Parisers TED talk. It was buried back on p 35, but at least they ran it