An Old Post on GEO Testing

Started by ukgimp, September 22, 2022, 06:36:22 AM

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ukgimp

September 22, 2022, 06:36:22 AM
https://www.unofficialgoogledatascience.com/2016/06/estimating-causal-effects-using-geo.html

Would allow you to test if Google are just robbing you for brand bids.
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