Quinstreet Purchases CarInsurance.com for $49mm

[agerhart]

http://www.leadconfidential.com/quinstreet-purchases-carinsurance-com-for-49mm.html

[agerhart]

LC: Any advice for competitors or entrepreneurs?

SK: Organic traffic is the most valued commodity in lead gen.  The holy grail is non-SEO organic traffic.  It's hard to get, but buyers will pay a premium for it.

[JamesR]

Organic traffic is the most valued commodity in lead gen.

What is the perceived value with that?

[agerhart]

Probably that it is free and typically higher quality

[Kali]

Really interesting - especially given the hype surrounding sex.com as the worlds most valuable domain name - $13m sale just recently.

[TallTroll]

People don't type "sex" into their SE or browser any more. They do type "car insurance"

[mivox]

I know people who type "sex" into their browser. I also know people who STILL don't know the difference between the url box and the search box. And most of those people are the sort who would type "sex" into their browser.

Never ever make the mistake of thinking YOU are any part of anyone's target audience. Gawd knows it's taken me long enough to figure that out.

[Travoli]

>Never ever make the mistake of thinking YOU are any part of anyone's target audience.

Great point and it has taken me forever to figure that out also.