so - practical and legal* <roll eyes> linkbuilding

[Gurtie]

Yeah yeah, noob topic, but I just read yet another **ing blog post about John Mueller saying guest blogs need to have links nofollowed, and seriously, what links are currently possible that a) google think are ok to dofollow and b) are achievable by anyone without a bigger budget and an easier client than any of my corporates

so - accepting totally that we all know stuff they don't like works. If we stick on our shiny white hats, what can we do now?

infographics no longer count (Matt Cutts early this year?). Guest blogging should be nofollowed.

Linkbait? well yeah but unless your client is willing to publish naked pictures of Wills and Kate or blatent lies about credit cards, what can you do? I mean 'good content' really is hard work when everything has to be approved by the legal team, meet FSA guidelines and takes about 3 months to get from pen to publish.

Social shares? Yup easier but not sure its quite the link juice.

natural links? Well sure, we get em. But most bloggers who carry any weight will stick a nofollow or an aff link on them. They bloody go and stick an aff link on ones they're been paid for these days. I hate bloggers.  Natural news links? Nofollow.  We get naturals when accounts are published and big new products are launched.

And clients are now uniformly shying away from payments of any type, even after the 'intentometer' discussion. Google won the PR battle on that. I don't do anything other than very ad hoc without client approval though (rather be sued for not delivering than for getting them banned!)

So..... back to feeder sites and 301's as a primary strategy?


* ffs

[Rumbas]

>So..... back to feeder sites and 301's as a primary strategy?

Hehe, I guess so. But you got a point, no links are valid in G's eyes these days.

[Rupert]

Dont the corps rule the serps anyway?  

We get naturals when accounts are published and big new products are launched.

its all you need. I think G have effectively killed any linking building. Its not white hat. Never has been.

You can give stuff away though cant you?

http://mashable.com/2013/03/22/cambridge-satchel-company/

Give it away... oh sorry, unless you sell flowers, then its bribery.  


(Not seen you Sooooo angrey for ages Gurtie... is it the heat? )

[rcjordan]

>valid

Except, perhaps, links from (authoritative ??) forums.

[JasonD]

I have some news coming on this front.

I'd like to test / do user case studies, with you all.

Are you up for it?

[Gurtie]

>> googles eyes

even ones which should be valid (eg; genuine unsolicited natural links from good sources) are nofollowed because the source is scared not to. 

>> angry

sorry - read the word 'legal' one to many times in relation to google guidelines. And the heat. and nofollows on good natural links.

>> up for it

probably. What is it?

[JasonD]

>> What is it

You've some of it quite a while ago Denise. It will be who.ai

[ergophobe]

>>Guest blogging should be nofollowed.

That makes no sense and I don't think it jives with what MC said in the Erik Enge interview about a *week* ago

The challenge with guest posting is that people have different conceptions about what it means. And so for a lot of people, a guest post is something that a fantastic author has thought deeply about, labored over, polished, put a lot of work into and then publishes on a highly reputable domain name.
Posts like that can be a great way to get your name out there, to build your reputation, to make yourself more well-known, potentially build links or traffic or help with your SEO.

The problem is that if we look at the overall volume of guest posting we see a large number of people who are offering guest blogs or guest blog articles where they are writing the same article and producing multiple copies of it and emailing out of the blue and they will create the same low quality types of articles that people used to put on article directory or article bank sites.

"If people just move away from doing article banks or article directories or article marketing to guest blogging and they don't raise their quality thresholds for the content, then that can cause problems."

If people just move away from doing article banks or article directories or article marketing to guest blogging and they don't raise their quality thresholds for the content, then that can cause problems. On one hand, it's an opportunity. On the other hand, we don't want people to think guest blogging is the panacea that will solve all their

src: http://www.stonetemple.com/link-building-is-not-illegal-or-bad/

[ergophobe]

http://www.youtube.com/watch?v=IMxC3wQZOyc

[Gurtie]

http://searchengineland.com/google-guest-blogging-for-links-you-better-nofollow-those-links-166218

meh.

Some days I can't be arsed to be an SEO.  Is it beer oclock yet?

[littleman]

I came across a link-building strategy from a company in India which comprised of link farm shit links and a some nofollow social links like reddit.  At first glance I thought it would have given terrible results, but it was working for the company.  I'm starting to believe that G is giving link juice to nofollow links even if it isn't getting any reflection in PR score.

[Brad]

I came across a link-building strategy from a company in India which comprised of link farm sh## links and a some nofollow social links like reddit.  At first glance I thought it would have given terrible results, but it was working for the company.  I'm starting to believe that G is giving link juice to nofollow links even if it isn't getting any reflection in PR score.

It does make one think that if G wants a majority of links to be no follow,  then G must be using them for rankings somehow.

[IrishWonder]

Bah, I run a script without being too picky and get majority nofollow links   
But in all honesty, with nofollow links from authority resources, I believe it would not be link juice directly maybe but something akin to non-linked mentions - which, as we have heard, are a good factor in itself