makeup how-tos are the most frequently searched item on youtube

[rcjordan]

http://racked.com/archives/2014/05/22/youtube-beauty-stars.php

[ergophobe]

It's certainly what I spend most of my Youtube time watching....

Seriously, though, Buckworks could make some good use of that.... that's her demographic, that's for sure.

[buckworks]

Noted! 

[Gurtie]

some big brands seem to be embedding what look to be genuine how-to's (unpaid, unsolicited) in their sites now - have seen this in a couple of industries i've been researching recently, an also make-up when I was looking at a new brand.