FORBES 6 Predictions About Digital Marketing In 2016

[Mackin USA]

#5
Awesome growth expert Lincoln Murphy of Sixteen Ventures said it best, "In 2016, relying heavily on SEO to drive traffic to your website is a recipe for failure!". Unfortunately, just as marketers started perfecting their SEO skills, Google made it more difficult to get traffic by giving paid ads more SERP real estate and cutting the number of videos that appear in search results.

http://www.forbes.com/sites/sujanpatel/2015/12/05/6-predictions-about-digital-marketing-in-2016/

[ergophobe]

All pretty much true. The content marketing comments are correct too - you want to do content marketing, plan on a big budget and a long time horizon.