Google AdWords to break up tablet & desktop bids

[littleman]

I just noticed that Google is again allowing bid adjustment for tablets separate from desktop.  This is a big deal; coupling tablets with lap/desktops was really a major inefficiency. Conversion rates for tablets sit at about half-way between computers and mobile in my experience.

Here's an article talking about the change:
http://searchengineland.com/google-adwords-break-tablet-desktop-enable-mobile-base-bid-250214

[werty]

about time. Thanks for the heads up.

[gm66]

Thanks LM.