Credit Card Form Layout

[ukgimp]

Might be worth testing for some of you folks with CC forms

[nffc]

You tested, I think it would hurt rather than help, makes it seem like you are actually spending real money.

[Travoli]

>hurt

Fill in your details. Our 3D printer will duplicate your card.

[jetboy]

Now I like it, and at some point I'll test it. Where did it come from Gimpy?

[ergophobe]

@nffc - good point.

So, I think the way to test it would be to first run the usability testing. Find out if it makes it easier for people to understand what goes where. Your metrics would be
- successful task completion rate
- time to completion

I would expect time to completion to go up because it's a non-standard interface.

Then, if it's a big usability winner, you could go live and A/B conversion rate and see if the usability gain offsets any "crap my credit card debt is too high" reaction.

Who knows? I recently did a test where I was 99% sure that A would be a big winner over B and, in fact, B was the big winner (number of searches performed if presented with a search box vs a magnifying glass icon that took someone to a search page. The latter resulted in twice as many searches. I would never have believed it and, in fact, didn't so I rebuilt the test using simpler, i.e. not JS required, triggers and got the same damn results).

[ukgimp]

>> You tested, I think it would hurt rather than help, makes it seem like you are actually spending real money.

No. I don't take cards online.

However a test would be the only way. Total guess work prior to that. There is not telling what the user will pick.

[ukgimp]

>>  Where did it come from Gimpy?

Just saw it on the line.

As to making you think twice about spending real money, not sure on that.

[Chunkford]

Just went to pay my credit card and noticed Barclays are doing something similar