Call Tracking vs Local Search NAP

[simplytheresa]

With the increase in mobile searches my company is seeing an increased number of call conversions rather than online transactions, and the need to track that becomes more pressing.

We can use trackable phone numbers, but as soon as those become prominent on the website it comes into conflict with the Local Search recommendations to have the same number on the website as you have across all of your citation listings. But if it's the same as all your citation listings it doesn't track anything meaningful.

It seems like the solution a few years ago was using javascript to change out the number on the site to something trackable. However, now that Google renders javascript, will that still work? Are the better ways to track phone conversions across different marketing channels?

[littleman]

>Google renders javascript

If you can put the js into an external file you may be able to do some server side browser detection and only swap out the number if it is a human visitor.

[ergophobe]

server side browser detection

In theory, all you would need to do is block it in robots.txt right?

[littleman]

That would be a nice and simple solution.