Podcasting and Audiobooks Both Attain 50% Reach; Facebook Continues to Drop

[rcjordan]

Good stuff. Worth a read.

The Infinite Dial 2019 - Edison Research
https://www.edisonresearch.com/infinite-dial-2019/

[rcjordan]

Facebook's US user base declined by 15 million since 2017, according to survey - The Verge
https://www.theverge.com/2019/3/6/18253274/facebook-users-decline-15-million-people-united-states-privacy-scandals

Yesterday, I also read somewhere that engagement time of existing users had fallen noticeably, too.

We've passed Peak Facebook.

[Mackin USA]

I would be interested in knowing what the losses are BY AGE GROUP

[rcjordan]

>age

"The biggest drop is in the very desirable 12- to 34-year-old group."

Scroll down to the chart here:

https://www.marketplace.org/2019/03/06/tech/exclusive-look-numbers-showing-users-leaving-facebook-by-the-millions

<added>

Is Facebook for old people? Over-55s flock in as the young leave | Technology | The Guardian
https://www.theguardian.com/technology/2018/feb/12/is-facebook-for-old-people-over-55s-flock-in-as-the-young-leave

[Drastic]

The demographic is just flattening across age groups with the ain't-cool to be on facebook kicker if you're under 30.

>very desirable 12- to 34-year-old group
Why is this group so desirable when only about half actually have some disposable income?

[Brad]

>why

I think it's because that younger age group will switch brands and try new products and things.  Older demographics settle on certain brand items and mostly buy the same brand item over and over.